Mita Eyewear, a commitment & a vision for tomorrow's eyewear.

Launched in 2020 with their debut line Collezione 1, MITA EYEWEAR is a sustainable concept brand by Vision of Tomorrow (VOT), a consulting and service company in the eyewear sector born from the combined twenty years’ experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) in the eyewear industry.

The Brand

Committed to sustainability, MITA EYEWEAR by Vision of Tomorrow is part of a movement for change, offering eyewear of the future that is both fashionable and green. The brand designs sunglasses and optical frames made from recycled and recyclable materials: plastic from PET bottles and recycled aluminum.

MI 01913 The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.

SOLE The model, which evokes the vibrant atmosphere of Miami’s beaches, has a feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic ans the lenses are also biodegradable.

In the recycling facility, plastic bottles are sorted, washed, and chopped into flakes.

Biodegradable lenses

Their demo lenses - including the blue block varieties - are biodegradable as well as components and the packaging. The use of bio blue block lenses at MITA is an important step, and achieves a further confirmation of their commitment to sustainability, according to the brand. These lenses are also beneficial to people's wellbeing at a time when screen time is extremely high.

Written by Adam